These neon signs are not your everyday signs that invite you in to an open shop or direct you to the nearest exit. Rather, visual artist Tim Etchells uses more complex text in the form of neon lettering to create a public deconstruction of language. Each simple, glowing phrase invites the viewer into a fragmented narrative and, “The viewer becomes implicated in a situation that’s never fully revealed.”
Tim Etchells These neon signs are not your everyday signs that...
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