segunda-feira, julho 20, 2015

DuPont: It’s what’s inside a collaboration between Ogilvy &... crss

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DuPont: It’s what’s inside a collaboration between Ogilvy & Mather New York with Ars Thanea

DuPont Nutrition & Health provides solutions that improve the quality and safety of food, while making it more affordable and healthier. 

Ogilvy & Mather New York partnered with Ars Thanea for the launch of the global positioning and the creative platform “It’s What’s Inside”. This creative platform for DuPont Nutrition & Health, highlights the tangible and intangible “ingredients” that go inside the foods, drinks and supplements.

It’s not just the physical ingredients that make food taste better and last longer, it’s the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers. (via Ars Thanea) 

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